Google Adwords 2017: Search Engine Marketing Helping To Make a Successful Business
There are millions of businesses trying to catch the attention of millions of customers, and search engine marketing (SEM) is one of the most effective methods to promote your products and services. Search engine marketing is the art and practice of marketing a business with the use of paid advertisements showing on search engine results pages (SERP), wherein advertisers bid on keywords users of services like Google might enter when looking for a particular product or service, thus giving the advertiser the opportunity for their ads to appear alongside results for those searches. search engine marketing paid ads are also called pay-per-click ads with various formats, some are text-based ads, while others are product listings ads which are more visual to allow consumers to see valuable information through a glance like reviews and price.
Google’s new promotion extension is now on its way to becoming one of the most effective ad extensions in eCommerce, boasting a simple, quick setup, and quality results. When it comes to promotion extensions, there is an added line of promotional details to your ad that may include the offer or discount (a percentage discount, monetary discount, or a price qualifier), and advertisers can choose to display promo codes, dates, or order amount qualifiers. Advertisers on the back end can control stop and start dates, device preferences, and tagging options. How will you recognize an Adwords promotion extension? The two variations include a shopping tag icon and labelled as “deal”, and the one you’ll see is highly determined by the device you are using to search (mobile or desktop). What are the benefits of Adwords promotion extensions? Firstly, your ad is more prominent, larger, and takes up more retail space at the top of most results page. The second benefit is enabling advertisers to display key information to their target audience prior to sending them to a specific landing page that is not allowed by all extensions. Your marketing campaign will be more successful because your conversion rate in increases.
Promotion extensions come in different options including replacing ad text for more relevant services, highlighting the promotion in callout extensions, and using promotion extensions. When creating a Google Adwords promotion extension, you just need to choose the occasion, promotion types (percentage discount or monetary discount), write the description or item, landing page or final URL, promotion details, promotion dates (textual dates for offer valid dates), URL options, and advanced options (target mobile devices, customized scheduling). If you need help about search engine marketing or promotion extensions, feel free to check our website or homepage. There’s no doubt that digital marketing solutions are helpful for businesses with the right strategies for growth and success.